Writing on software design, company building, and the aerospace industry.

All of my long-form thoughts on programming, leadership, product design, and more, collected in chronological order.

Building Product Roadmaps That Actually Work

A product roadmap is more than a list of features—it's a strategic communication tool that aligns teams and stakeholders around shared goals.

Making Data-Driven Design Decisions

Combining quantitative analytics with qualitative user research to make informed design decisions that actually improve user experience.

Effective Product Ownership in Agile Teams

Being a Product Owner in an Agile environment requires balancing long-term vision with sprint-level execution while maintaining team velocity and stakeholder alignment.

Building Design Systems That Scale

A design system is more than a collection of components—it's the foundation for consistent, efficient product development across teams.

Crafting a design system for a multiplanetary future

Most companies try to stay ahead of the curve when it comes to visual design, but for Planetaria we needed to create a brand that would still inspire us 100 years from now when humanity has spread across our entire solar system.

Introducing Animaginary: High performance web animations

When you’re building a website for a company as ambitious as Planetaria, you need to make an impression. I wanted people to visit our website and see animations that looked more realistic than reality itself.

Rewriting the cosmOS kernel in Rust

When we released the first version of cosmOS last year, it was written in Go. Go is a wonderful programming language, but it’s been a while since I’ve seen an article on the front page of Hacker News about rewriting some important tool in Go and I see articles on there about rewriting things in Rust every single week.